250集勇敢的Sea Tech,主持基本面和播客增长黑客的反思-E224
播客可能非常受欢迎。看看趋势。事实是,播客将继续是东南亚消费的增长媒介,因为为了真正聆听播客,您需要智能手机,您需要良好的数据或至少便宜的数据,并且需要良好的空调或耳机。听。老实说,这些都是廉价的先决条件。我认为,随着东南亚变得越来越丰富,变得更加全球化,拥有更多的技术,播客消费量非常强烈。-jeremy au
杰里米(Jeremy)和阿德里尔(Adriel)反思了勇敢的海科技播客的250集
Adriel Yong在2020年夏季加入了Brave Podcast团队,并曾在多个角色上工作,包括共同撰写《 Brave10》选集,进行社区活动,编辑音频和成绩单以及创作封面艺术。耶鲁大学(Yale-Nus College)的大四学生,主修全球事务。Orvel Ventures的分析师,这是一家领域的早期基金,在东南亚进行了投资。在加入Orvel Ventures之前,Adriel曾是英国Hummingbird Ventures的风险投资研究员,该公司是Deliveroo,Kraken,Khatabook和Pristyn Care的早期投资者。他是新加坡社会流动组织非营利组织Access的创始成员之一,该组织已为新加坡服务不足的中学生开展了职业探索计划。他在业余时间与非营利组织一起写餐厅和酒吧评论,水肺潜水和志愿者。
Jeremy Au:(00:29)嘿,阿德里尔,我们期待着这次对话。我们的听众一直在询问我们从出版250场勇敢的东南亚科技播客的播客剧集中的反思,并认为没有其他人可以比我与我一起讨论和反映这一点,而不是超级巨星,志愿者和队友,他正在为自己的生活和创业公司建立生活之旅。因此,想欢迎阿德里尔(Adriel)是一名合着者,也是一个伟大的队友,在勇敢的播客中,阿德里尔(Adriel)分享了一些关于自己的信息? Adriel:(01:01)非常感谢,杰里米(Jeremy)的超级巨星介绍。有趣的是,自从我在Covid-19的夏天第一次见到您以来,过去两年,三年来,当时每个人都在Zoom的情况下被锁定了。然后我记得我在问您有关如何建立非营利组织的建议?您如何考虑退出机会之后,并在非营利性世界之外建立生活,我认为您在Cozykin中取得了成功,然后在Monk's Hill,然后是勇敢的播客。我不知道,当然,您会给我一些反馈,您会影响我的影响。但是您知道,您也应该建立技能。我认为那真的就是我的样子,“嘿,杰里米,您现在正在建造什么吗?”我很想向你学习。我认为这是在勇敢的播客上共同努力的。这是一次真正的旅程。我想,您知道,当我们刚开始一起工作时,这可能是第10集。关于我自己的快速介绍。目前是耶鲁大学的最后一年学生。我的朋友总是问我什么时候毕业,告诉他们我终于在明年五月毕业。我最近开始在Orvel Ventures Stage VC Fund全职工作,该基金在东南亚进行投资,我们也是不可知论的。
Jeremy Au:(02:21)我认为这也是您帽子上的巨大羽毛,在勇敢的旅程中已经开始了这么早。这是一个年表,也是您自己的专业和学生职业生涯的早期。我认为人们为自己问一个简单的问题。而且,我记得一个问题是,为什么您要启动勇敢的播客?因此,有很多方法可以回答这个问题。我认为简短的答案当然是,我开始勇敢的播客,因为我喜欢播客。我一直在听有关领导力和教练的播客和有声读物。那只是一个长期的兴趣。当我在美国时,我正在听很多我真正尊重的播客。因此,我认为主要的是杰里·科隆纳(Jerry Colonna),他以前是联合创始人的联合广场(Union Square)企业,并最终建立了一个名为Reboot的教练组织,在那里我以创始人的身份受益匪浅,从他的教练和建议和播客采访中学习。当然,我也听其他东西,蒂姆·费里斯(Tim Ferriss),这一周在杰森·卡拉卡尼斯(Jason Calacanis)的创业公司中。因此,有所有这些播客都在听,当我在美国时,在某种程度上,关于东南亚的回家并不多,当我搬回新加坡和东南亚时,这变得更加明显。播客土地上没有什么可以添加当地创始人,当地运营商,当地的风投,当地的人类故事,我认为现在还有很多播客,主要是我所说的,这些播客都将东南亚视为一个地区或商机。因此,这就像策略,高水平,但从外部角度来看,更多的是从外部角度来看。我认为这是超级缺乏的。因此,我在大流行开始时坐下来,说,让我们开始开始面试。我的第一集是我最好的朋友,也是Conjunct Consulting的前联合创始人。这样开始。我和我的老友有效地进行了缩放电话。这是最简单的对话,因为有这个我的伙伴,我们散布了很多彼此学到的东西。并继续前进。这就是我们开始的方式,真正使当地的故事栩栩如生,而且从很简单开始,第二部分非常有趣,为什么我继续呢?这就是为什么我总是告诉别人的原因,为什么要开始某事,因为你天真的东西有很大的区别,而你认为这是我们入门的机会。但是,为什么您继续做事可能会很具有挑战性。我记得,在开始挣扎的前几集中。我当时想,只有这么多的朋友,我可以问出,我将开始问熟人我尊重谁,但真的不知道,我该如何与他们交谈。那真是可怕。而且,这是一个全球大流行。因此,我在大流行期间开始录制。我认为这是一个有趣的时期,大流行不断恶化。然后,一段时间后,您想,我正在做这个播客,因为我很感兴趣,我对此充满热情,但是世界正在结束。我应该继续做这个播客,尤其是在很少有人听的人听或从我的角度讲话时,我想我记得的一件事是,在一天结束时,我最终在早期为自己录制了播客。我还意识到,当您在大流行期间孤独时,很高兴与朋友交谈,并有借口与他们谈论更深入的原因和更深入的故事。这就是为什么我们不断讲话,而不是试图从类似的情况下思考它,而是我们得到了很多观点。没有人在听。那为什么要打扰呢?这会更像是,好吧,我想进行这次对话吗?我想更好地了解这个人吗?我在谈话时很开心吗?这就是为什么我继续继续。即使经过20,50集之后,我也一直返回到这一点。 Adriel:(06:24)我认为为什么要继续前进是一个有趣的观点。我认为很多人想知道,开始播客需要什么?我的意思是,你在卧室里。然后您想,让我去赶上某人。为什么不只是喝咖啡?你知道,为什么要通过播客?您需要做什么才能创建播客?我认为这是创建和启动自己的播客经常考虑的关键。然后第二部分也完成了前5或10集,然后您意识到您实际上需要创建一个可持续和持久的播客。 Jeremy Au:(07:04)我认为尴尬的现实是,开始播客非常恐怖。当我这样做时,我记得自己想着,我将成为一个怪异的事情。如果您想到的就像我们所有朋友中有多少人,有多少人有播客?就像字面上的零。我无法想到我的朋友网络中的一个人,直接关闭网络以及我所有的熟人。而且我认为甚至没有像朋友或朋友一样,我能想到的是谁有播客。因此,俗话说,我们在播客中的说法就像,想想自己,世界将因为成为怪异的播客而嘲笑您。而且,人们想遵守。有一个实际的作品,您不想将播客分开,因为您不想伸出来。对于大多数人来说,这是最大的障碍,即使对我自己来说,即使看物流或设置播客实际上是零。尴尬的现实是,如果您今天拥有一台笔记本电脑,而事实是,即使在过去的两年中,它变得更加容易,那么这里有这些网络流平台,您和您可以在这里互相交谈。您有计算机和麦克风,大多数笔记本电脑麦克风非常不错。我不是说最好的。事实是,每个人都有一个网络摄像头,已经足够了。您可能可以升级到相当不错的麦克风以200美元的价格升级。带有蓝色的雪人,或者您想幻想甚至最高500美元。但事实是,一旦达到这个水平,您就处于最高的1%。因此,这实际上并不是一项疯狂的后勤工作,只是为了打电话给朋友,设置时间,使用有效免费的这些实时流媒体服务之一,具有体面的麦克风,网络摄像头及其角色。将其放在托管网站上,可能可以将其全部完成。我建议大多数初学者的人,您可能可以花100美元这样做。而且您将变得专业,此链接并预先创建后,我可能会再次给您,例如$ 1,000的播客装备列表,这是Pro的$ 1,000菜单。但是100至1000位于任何爱好的领域。你弹吉他,打高尔夫球。这些爱好可以扩展到更多。因此,物流并不是真正的问题。但这绝对不是正常的爱好。我认为恐惧是真正存在的重要部分。当然,您可以代理,就像,很难做到这一点。但是实际上,您正在编码它。因为实际上,您更害怕人们如何看待您。 Adriel:(09:44)基本上需要很多英勇。那就是TLDR,您需要勇敢才能启动播客,您需要能够将勇气内化,以每天每周进行公开演讲。 Jeremy Au:(09:57)有趣的是,不是公开演讲。因为我在跟你说话。关于播客的有趣之处是我学到的最大的骇客之一,我基本上告诉人们,当您播客时,我在看着您并与您交谈,显然,我知道有些以太,也许现在也许有人在一年中听到它的人,也许是一年来听它的10,000人。在五年300,000五年中,这是一种级联,人们正在异步听这首歌。因此,那里有一切,但是最终,一个与您进行对话的人,我正在关注,并试图在这一一对一的对话中尽可能有所帮助。播客的副产品是人们可以在道路上使用异步。在听播客和成为一个好的播客主持人之间,最大的区别在于,当您收听播客时,显然,您是1000年代或数百万聆听的播客。但是,当您是一个好的播客主持人时,它是关于积极倾听他人的声音。这是关于继续进行一对一的对话。我确实想到的一件事是,当我在听某人的话时,我就像在听那个人一样,就像我在骑自行车,走路或打扫房子一样。我有责任。我有机会问我不问我是否只是在听而不是主持的问题。因此,如果他们在做播客或说话,人们就会很快就会很快迷路,但是如果他们认为他们在做公开演讲,因为我从字面上看,就相反。我在播客中接受了采访。我实际上可以说,因为播客主持人戴着眼镜,我可以说我在讲话时在购物。然后他显然在想他要说的话。然后我会回答他的问题。然后,他从字面上给出了这个迷你独白,说明他说的话真的很好。即使他在讲话时在购物,他也做好了充分的准备,但我认为这是好点。他遇到了自信。然而,从YouTube的视觉角度来看,有两种方法可以看一下,他可以看到他在购物,我可以看到购物。但是,从录音和聆听基础上,我可以说他不是真的在听我。而且他没有跟随谈话。因此,更多的是他想说的话,关键是他想说的是,真是太可惜了。因为实际上,有趣的是,他还有另一个CO主持人。我是我对的人。共同主持人很棒。她很棒。她现在将不得不做自己的播客。她是一个很棒的听众,也是一个有趣的人。但是这个主要的人,主要的事情并没有引起关注。成为一名出色的播客主持人不同于成为出色的播客听众,但与完全成为公众演讲者不同。 Adriel:(12:56)实际上做了一个有趣的精确选择。因为我敢肯定,在录制250集的过程中,您将在播客录制期间发生很多随机的事情,并且人们,重新安排了所有这些。您沿途有哪些有趣的时刻? Jeremy Au:(13:13)当您录制播客时,所有有趣的事情都会发生。我分为两类。一件事是你的错。第二类是另一侧发生的事情。然后其他一切都在介于两者之间。一个尴尬的现实是,一开始,有很多吹牛。因为,我没有正确的硬件。即使我谈到了独特的,有价值的事情,也没有加快速度。但是,拥有高的互联网速度很重要。这对双方都很重要。有时,您的猜测位于巴厘岛的占地面积,互联网很糟糕。然后我曾经说过,那是洗涤,让我们重新安排,因为这不是一个有趣的,可行的。因此,这是一个类别,围绕着所有物流。显然,安排可能会很痛苦,因为人们需要重新安排。我不得不重新安排一堆播客,包括工作生活会议,因为我有一个孩子来了两次。在过去的几年中,我不得不让人们说,我们今天或下周或下个月没有做播客,因为我有一个孩子。因此,生活在某种程度上是一种。我记得的一个有趣的错误是,我遇到了这个反复出现的错误,在那里我一直听到这种沙沙声。那是驱使我的傻瓜。就像这些客人在说话一样,突然我听到了沙沙声和叮叮当当的噪音,我就像风钟一样,或者为什么所有这一切都停下来,试图弄清楚发生了什么。我突然注意到了一段时间后,我遇到了这个错误。我突然注意到这实际上是这位女士,她的耳环和他们很震惊,他们只是撞到了她的airpods或她的麦克风,但这实际上是正在发生的事情,所以他们就像在说话,显然是情绪激动。因此,它们就像挥舞着头,然后您会撞到耳朵和那个噪音。我很困惑。然后我停下来,我会想,这是怎么回事?他们显然会冻结,因为他们不再说话。然后那个噪音停止了。因此,这是这是一个有趣的事情,我必须暂停播客才能找出正在发生的事情,Tink Tink停止了,并且它将继续变得更糟。因此,我实际上必须对此进行编码,然后将其放入我的清单中,就像,请不要戴耳环。将其发送给他们事先发送给他们的电子邮件清单。因为显然,要求人们在播客开始时删除耳环,所以您会事先告诉他们。因此,这是我实际上注意到Adriel的最怪异的事情之一:(15:57)真有趣。您正在谈论出色的播客主持人在演出中的主动聆听。我认为很多人很好奇。他们经常问,您以前在播客之前做了什么准备?您是否深入潜水,缠在LinkedIn上,并跟踪他们所做的所有其他播客?您有事先准备电话吗?就像人们看不到的作品的范围是什么? Jeremy Au:(16:26)最重要的是,当然是对您正在构建的播客进行思考。显然,如果您正在建立叙事播客,那是关于犯罪的,那么您需要进行研究。作为时间顺序,有很多闪回,有很多工作。因此,这需要非常深入的研究。在规模的另一端,您拥有这些独白类型的事物,人们正在记录自己的生活建议,依此类推。因此,他们在谈论新闻,因此他们必须了解自己在做什么。我从最常见的类别开始,即面试格式。有一个轴,您正在采访客人。因此,实际上更多的是融洽关系,您可以建立关于客人的构图。实际上,另一个挑战是,这是我领域内的东西吗?那么您熟悉这个主题吗?你熟悉这个人吗?人们想从这次谈话中取得什么收获?有趣的是,对于勇敢的播客来说,我们的核心价值之一是真实性,没有BS,即胡扯,没有绒毛。事实是,从现在到本月底,我可能会吐出100集。老实说,如果我的播客就像PR,BS一样,因为我们有很多新闻稿,只是向我们发送电子邮件,请与这位首席执行官或COO交谈,他会提供新闻机会。而且您就像,这个人对播客不了解,这个人不在乎价值是什么,您只是想将其作为媒体提及。事实是,我敢肯定,他们可以做30分钟到一个小时的公司线路,扩大业务,扩大价值主张,解释差异化,甚至解释策略。事实是,我可以很容易地生成内容,因为它们有那些行,是曲奇切割器。但事实是,它吸引了某种类型的听众。现实情况是,我个人不是那种听众,我是主人,第一个听我的人,我不想听。我不想接待。老实说,这是我应该进行的重大知识之一,大约是第100集,因为我接受了这些公关请求,所以我开始烧毁。然后我意识到我没有想对话,所以它成为一项工作,而不是充满激情。这意味着,当您定义项目,面试,进行操作时,当您尝试做一些更深入的事情时,将其放大,这意味着我们做的准备水平有所不同。对我来说,我要做的工作实际上要非常小心。我的意思是我选择了我遇到的客人,我在社交生活和职业生活中都有他们的组成。好消息同样,东南亚技术是我的领域,是我热衷的。我花了很多时间与其他人见面。在此期间,您基本上进行了一次笨拙的小型采访。我不是在采访他们,我正在与他们交谈。但是过了一会儿,您就像,这个人有一个很酷的故事,或者这个人对生活很酷。然后您想,我想与他们进行更深入的交谈。因此,我在其中有一个清单,这是一个有趣的人来进行更深入的交谈。当然,现在,接下来的下一步邀请他们,很清楚地告诉他们播客是关于反思,真实性,分享好时光和坏时期的。事实是,实际上是自我选择的很大一部分客人,他们说不,或者他们对此没有回应,只是蒸发,这是可以的。但是,因为您预先告诉他们这是我们进行的更深入的对话,如果他们一次不准备进行对话,那没关系,所以他们选择退出,或者后来他们在路上说。剩下的播客客人或我认识的人可以进行深入的对话。显然,我给他们样本。我分享了他们以前的播客剧集,我认为这是我们想要进行的对话。因此,他们会听。我要说的是客人大约听了这些剧集的这些片段,以便他们理解语气。因此,到我们结束对话时,我们有一个小时的录音。事实是前10个,15分钟。我实际上正在为他们加热,准备并理解他们想谈论的话,了解他们不想谈论的内容。实际上,然后有45分钟的记录去那里。因此,这意味着我可能不做准备,大多数人都想到正在进行研究,写下很多问题,进行大量文献研究的准备工作的方式,进行一个小时的电话来准备访谈叙事。但是我倒了,更多地关注选择和自我选择过程。而且,我们要做的另一件事是,我们也非常倾向于编辑,这是为了确保我们编辑所有不真实的部分或无聊的部分,然后从这里进行。因此,我想说的是现场流可能已经接近最终作品。如果您从情绪基础上考虑一下,即使是从内容基础上考虑的。要添加的最后一件事是有时我确实尝试了准备,确实做了很多问题准备或在脚本上非常固定。但是问题是,如果您将所有内容拼写出来,在某个时候,它们将为您提供一个很好的答案。因为他们认为这是一个错误。这通常就像是问题,问题二。而且,如果您有一个应该遵循的大剧本,那么您就会陷入困境,就像铁路一样。作为听众,您就像,女人应该夺回我们的力量,她说了一些有趣的话。这就是他在东南亚说的。但是,如果您有一个脚本,您会继续前进并忽略它。播客听众将是,正在发生的事情,而有趣的是。我想深入了解,您对这句话感兴趣,让我们更深入地了解它。让我们理解您的意思。从我的角度来看,这更有趣。但是话又说回来,这要求您还具有非常强大,积极的聆听技巧和即兴创作的能力。这是要注意的是,我并不是说他们不能脚本,我并不是说他们不能准备,有一种形式,添加初学者通常必须这样做。这是一天的想法。人类真的很有趣。他们有这些有趣的故事,即从它们的兔子洞中走出来可能是整个剧本的浪费,但这对每个人来说都是一个了不起的旅程。阿德里尔:(23:05)我非常好奇。显然,随着时间的流逝,很多客人都变成了我的职业或社交生活中我只见过一两次的人,但是我敢肯定,您也喜欢多年在演出中认识的多个好朋友,您是否觉得自己对他们在演出中所说的话感到惊讶,并且您可以从类似类似的朋友那里揭开更深层的层面。 Jeremy Au:(23:28)这是一个很好的观点,因为这是100%的真实。我认为对于我最好的朋友,我没有发现我发现的播客上有什么新东西。显然,在熟人的另一端,您已经遇到了一次。因此,很明显,下一个播客总是很高兴,因为您正在加速,例如5到10个小时的对话。在了解他们的个人原因和挑战以及他们发现对他们重要的故事的方面。令人惊讶的一部分是,显然,人们生活在类似的中间类别中,您认为您的朋友友好而温暖,哥们,但实际上,您真的不太了解彼此,您可以一起玩。您一起参加活动,一起喝酒,但是对话从来都不是深刻的。因此,对我来说,有一种快乐,我意识到我在中间类别中进行了更多的对话。我以为我认识他们的地方,但我真的不认识他们。这是关于此播客,标题,情绪和价值观的绝妙部分。因为我们希望人们分享对他们最重要的故事。因此,他们分享了他们。然后,回想起来,您当然会在一个与Wily Arifin的专业搅拌机中闲逛10分钟,而一个人则无法就他的接触和家人指导他成为家族企业企业家的对话。这不会在10分钟的搅拌机中出现。他谈到了生活理论中的四个燃烧器。同样,这不是正常对话中出现的事情。因此,有话要说,这就是为什么我喜欢它和继续这样做的原因。 Adriel:(25:13)我真的很喜欢您的观点,即您如何真正通过POD文化加速关系和对人们的理解,特别是如果您只见一次或两次或两次,那是对人类的可悲反映,我们可以在那里遇到几次某人,我们可以在不同的社交或个人上与他们进行过一些社交,但您从来没有像个人的社交一样,但他们从来没有像他人那样的人,以及他们的整个想法,他们的想法和他们的想法,以及他们的心情,以及他们的心情,以及他们的心情,和他们的想法。这几乎是一项技能,您发现了最有用的,有效,打破冰,让人们以更脆弱和真实的方式与您分享的问题。 Jeremy Au:(26:00)您提出了一个非常好的观点,这是一种耻辱,以至于那些进行这些对话的现代社会非常肤浅。实际上,我会说几乎相反。事实就像邓巴的电话号码一样,就像您只能有五个好朋友。您可能还可以很好地了解50个人,再次知道您的头顶250人。这是人类心理学的限制。它是对您的大脑的硬编码。显然,您的外部大脑的联系方式是2500人,也许您对Facebook,LinkedIn,Twitter和Tiktok的跨越20,000。因此,这不是现代社会的一件事情。是否更像所有人类都在进行这些小型对话?这实际上就是日常生活的面包和黄油。每个人都希望进行深入的私人晚餐聚会或其他五个实际上真正掌握在其中的核心的人。这就像喝水,而不是葡萄酒。那样吃面包就是甜点。那样吃牛排,而不是咬大小的开胃菜。那是人际关系的真正肉,它只是现代社会促使我们与越来越多的人结识?而且,我们不会住在村庄或城镇,甚至不仅仅是在多个国家 /地区工作的城市,甚至不仅如此,因此我们预计我们将在世界各地旅行。我们分享对话的现代世界几乎相反,这并不可惜。就像现代世界给了我们这种特权和荣幸,即使您是有影响力的人或数十亿人,甚至在某些Twitter人物之前就可以见到1000人,heck,甚至数百万的人中的10秒钟。因此,这几乎就像同心圆外出一样。因此,现代社会更像是这样,这些外界现在存在。因此,到达让您在其核心之下的问题上,有一个非常好的问题,因为这意味着,人们对不同层次的面具具有不同的面具。在大约20亿人面前可以说的是非常不同的,您可以对自己的人际关系伴侣甚至对自己说些什么。我经常对人们说,个人关于真理,他们寻找真理,团体寻求共识。他们寻求和平。这意味着,作为一个个人,您一直在寻找自己最真实的事情,您想听听有关对方的最真实的事情,您想了解事物的现实。但是,如果您是一群20亿人,那么您可以说让每个人都开心的话。共识。与如果您与50个人进行生日聚会相似,您会说很多话,因为不幸的是,您可能会挫败某人或刺激某人或某人可能不同意。我经常将其称为政治正确性的核心,事实是,如果每个人都在非常大的听众面前,每个人都在政治上不正确,因为这是不可能说什么,这就是为什么每个人都有政客的原因。由于政客不得不在200万人面前说话,有200亿人,他们最终会说话。那是非常母亲的说法。因此,关于播客格式的棘手部分在某些方面实际上变得越来越困难的问题是,作为一个勇敢的播客变得越来越大,现在我们有10,000多名订阅者,聆听它,而来宾则意识到这一点。播客较小的地方,他们知道他们帮了我一个忙。他们知道那是一个很小的谈话。因此,他们知道他们正在与我进行一对一的对话。这听起来像是,唯一听的人将成为杰里米的妈妈,我的父亲,我的朋友,当播客很小时,人们更诚实。听起来他们没有那种迫在眉睫的东西。现在,他们注意到有1000个订户,然后他们与您和我进行了对话。他们就像,该死,它总是在您的脑后。对我来说,这与我有关,而是关于我的更多信息,确保我完全吸引了对方。我希望我的照片成为他们看的照片,我希望他们点头点头,我希望他们在开玩笑时看到我笑。我想看到他们在说悲伤时担心,因为我在听。当然,他们应该专注于我,因为我在一个级别上是代理人的代理人,而且因为我在这里。我是主持人,我是一个倾听的人,我是第一个听众,也是唯一的侦听器,以一种非常真实的方式。我是作曲家。而且,如果面试客人只关注我,那么舞台意识就会消失。然后他们与我进行了正常的对话。当他们开始思考所有其他人时,事情变得糟糕了,他们可以这么说吗?我说一个诅咒的话。其他人可以不同吗?我想,是的,当然,您说了一个诅咒的话。因为您最初使用诅咒单词,因为您在和我说话,所以您很自在地说这个诅咒词是因为您正在和我说话。然后突然,你说,你说了,你就像,我的落后大脑说,不。有10,000人会听到,可以将其编辑吗?因为在10,000人面前,诅咒的话在政治上是不正确的,但在一对一的对话中完全可以。因此,这就是打破停顿并达到真实水平的方法。阿德里尔:(31:36)这是一个令人着迷的点。因为,大多数人会认为,在建立一个流程,系统,建立品牌时,推动我们的播客剧集变得越来越容易,人们知道您在做播客。但是在另一层面上,人们知道现在您有了追随者,他们越来越多地获得了与您实际想在播客上进行的对话相反的直觉。非常感谢您分享这一点,洞察力。对于那些正在考虑启动播客甚至扩展自己的播客的人来说,这将非常有帮助。我想在这里放大。现在,我们简短地谈论了听众,我们最终吸引了演出。当您对谁听到勇敢的播客的理解如何,您在过去一两年中发生了变化和变化。您看到谁与您联系?参与播客,分享反馈。人们非常好奇,他们听勇敢的。就像,那些真的很勇敢的人还是那些害怕和寻求英勇的人?还是希望雇用勇敢的人或投资勇敢的人?你怎么认为? Jeremy Au:(32:48)您几乎可以。坦率地说,我对三组人的思考方式是我所说的朋友,家人和支持者。第二是为什么我称其为亲和力。这就是为什么我叫鹰,我会解释的。第一类非常简单。我妈妈是粉丝。事实是,对于我们带来的任何客人来说,他们的朋友或家人都想听听他们的故事。 5至50个人和您的朋友,坦率地说,非常感兴趣,因此,在这个播客中,有5至50个人对您的内容真正感兴趣,因为他们喜欢您作为一个人,这没关系。因此,有一个非常强大的支持网络来调整。而且,我不想说他们正在为杰里米(Jeremy)调整,但是他们正在为个人资料,客人,甚至在某种程度上对主题感兴趣的感兴趣,这就是为什么我将其称为支持网络的原因。这是关键。这就是为什么添加每个播客的原因,如果您实际上进行采访播客,我一直告诉人们,如果您考虑的话,您应该很容易期望50个人会遇到每一集。我告诉人们这太神奇了。想象一下,在这里,录制了50个人的播客。 If you do an interview podcast as someone's interesting, and both of you have a good rapport, it's pretty easy to get about 50 downloads since per episode, because of that natural support network. Everybody has. And a lot people are like that's really small. 50 is really small, but I tell people, that's amazing. Imagine if there were 50 people in a room. That's like a fireside chat. That's a salespersons dream, to sponsor 50 people to listen to this thing. That's a really good cocktail party that I love to sponsor. That's a lot of people. And starting to that is ease at. So that's the first group. There's that core segment is there. The second segment, is why I call affinity. And obviously, the truth of the matter is, that's our biggest segment by far. This is people, who resonate with Brave or bravery. People who want to be brave, and people who are brave. What I mean by that is, if you are brave, you want to be brave. And people who want to be brave, will in small ways, be brave. Because there's no such thing as a brave person who doesn't want to be brave. Is this impossible. Because it's one of those virtues that require the pursuit of it in order for you to do that thing. Bluntness can be a virtue, or directness. But I don't think direct people want to be direct, they are just direct. You don't need to desire to be direct. Obviously, if you desire to be direct, you become more direct over time. But it's more of an inherent attribute. But bravery is a higher order virtue, is one of those weird things where it's like, grace under pressure is courage during fear. And all those things require you to have some self-awareness to be like, I feel my fear, I understand uncertainty, there's a certain level of change. And I still want to do it. I wouldn't differentiate. I don't think there's a psychographic difference between people who are brave and people who want to be brave. Those are the same category, as the people who are externally profiles brave, but they did not see themselves as wanted to be brave, are probably naive. They were ignorant of the risk, and therefore they didn't have to be thinking about the bravery risk. But that's different, or they are professionals, like a professional firefighter, who was very clear about the risks, maybe you're seen as brave by society, but to themselves, to see is their job is a very calculated risk that they do day in and day out, which is another type of bravery that we profile on a show. But at least when a context of consumption and listener basis, those two are the same. And so we see a mixture of operators, we see a mixture of professionals, we see a mixture of people who are interested in technology, obviously, because we're talking about bravery in the context of Southeast Asia in the context of technology. So it's folks, Filipinos in Philippines, is Vietnamese folks in Vietnam, it could be expatriates in these countries as well, we've noticed as well, we also actually see a lot of Southeast Asian diaspora, actually. So obviously, these are Singaporeans and Malaysians who are in America, primarily, I would say, to some extent, in the UK and Europe, who want to hear stories about home. And so they're looking for that local voice. So this is the affinity group that's very strong and the largest but also the largest in terms of praise and vocalization and testimonials, recommendations, and adding the third group as I call hawks, and what I mean by that is doing due diligence. So, we are profiling leaders and operators and hearing their personal story. And so we do see folks who are exploring new jobs with that, CEO, founders or exploring an investment opportunity by that venture capitalists, VCs, who are trying to understand what to invest in a founder. And so maybe they're Googling for that person. And then our podcast comes up. And again, because we're profiling people who are brave, but may not necessarily be seen by the mainstream as brave, because there's a high level creation by my side, because I'm disqualifying all the people who are being shelled by PR and highly exposed, we tend to perform well in search engine optimization for this Hawks. And then as a result, they come in, and then they're often reading the transcripts and trying to understand very quickly, what makes this person tick, to try and get download that story. So that's the last category. And of course, some of them eventually will become category two, or even category one, people can cross all these three categories. Those are the three purposes.你在吗? Because you're there to support and understand that one person? Are you there because you're looking to be inspired and to feel like this community? Or are you there because you want to evaluate somebody? And I think those are three different purposes folks listen to the Brave Southeast Asia tech podcast. Adriel: (39:16) I really liked that thorough and comprehensive, characterization of the listener profile. Because that matters and helps you also represent the listener as you interview each guest and get to the heart of the matter of what that listener profile actually wants to hear from a guest. Beyond, the platitudes or BS or PR or corporate BS. Basically, zooming out here, over the last, 200, 250 episodes, their stories where you went in and you're like, this is a very good story for me, I really resonate with it. One of the most impactful podcasts. People always want to find out what is the favorites of the host, if they're just trying to check out from the first few episodes of the podcast. Jeremy Au: (40:10) Often I get this question. The technical answer is the top 10 within Singapore, it has to be curated. So you and I co-authored a book, Brave 10 is a direct answer to the question. Which includes top leaders they were the top 10 within the Singapore circle. Long story short, they were created based on authenticity, obviously representation, but also they're very good snapshot of the Singapore ecosystem. Obviously, as a result, you disqualify stories in the Philippines and Vietnam and Malaysia and Thailand, Indonesia. So we're talking about is like, we want to recreate this book in the future, when the timing is right for other countries as well, once you build that out. So definitely check out that book at Jeremyau.com/book, hashtag self promotion. So check it out and get a copy if you want on either ebook, or one of the few remaining hardcover left. The other category that I do think about is reflecting on the personal side, which are the episodes that have really mattered to me. For me, at the end of the day, episodes that I really resonate with are the ones where I felt something. And that's a little bit different from the curation approach. And what touches me may not necessarily touch, other folks. And that makes it awkward to recommend sometimes, because, you know, this is the podcast that will really appeal to other folks. And you also know that some of these episodes are something that's really more personal. Personally, one of my personal favorite episodes, actually, is Goh Yiping which was also in a book. So she shares how she started out as a child, helping our parents who are running a stall, and being very entrepreneurial, in her own way of studying in the local university, to get exposure to entrepreneurship, to being a founder as a scrappy hustler in ecosystem and how she worked her way up, across multiple startups, to eventually come across to come back and be successful and eventually become a VC. Woman VC that's representing venture capital for a lot of women across Southeast Asia. That was interesting because, obviously, it was a good story, obviously, narratively . It was something that I got to know in a very deep way, I got to hear her unvarnished way of it. We've got very good rapport. We laughed at multiple points of the episode. And, we went through the history. And all that was really helpful to get at a deeper level of conversation really quickly. And at the end of that process, I really want to know her even more. I knew a little bit, I invited her. And then for the conversation reaping, I was able to say, I really, really, like her as a person. And I really like her story. And that came across, because in the future, what happened was, and other people have reached out to her and have reached out to me to say like, I really enjoyed this episode. Is it that this episode resonates the most with everybody else? No. I think a huge part of what resonates to folks is actually affinity. One thing I've also noticed is that the best episode often comes when someone shares a story that resonates with someone else's personal background. So for example, we had Amanda Cua, so she's from the founder of Backscoop, which is a Filipino content creator. And the people who, likes the story, the folks who are from the Philippines, who are content creators, so many different Philippines and a woman and so they like a story, other people or their content creators in Singapore or Malaysia, and they resonate with that story. So affinity is actually a huge part to which episode resonates most with you. So that's how I think about it from which episodes I like most versus which episodes are the best. Adriel: (44:45) The affinity part is really interesting. And again, goes back to listener profile that we have, if you're someone like me looking for bravery. I would love to listen to a founder, who's also a student, just venturing out into the world of startups and things like crazy and blowing up every other week. And finding the bravery in those moments. The bravery and starting a company and, telling and selling to people, fundraising to investors for way older than you, or, nonprofit founders who are like, I have this vision of how the world should be more equitable. And I want all of you corporates to do more CSR and come along with me on this ride. And contribute funding to that organization as well. So I definitely agree with you on the affinity piece. I think just wrapping up. When you first started the podcast, obviously, there weren't that many Southeast Asian representations in the media scene. Over the last few years, you have been featuring founders across all Southeast Asian countries, what's on your hit list? Jeremy Au: (46:04) Well, I would love to feature some stories from Myanmar. So I've literally actually met my Myanmar friends, and like, is there anyone you could recommend to feature? Obviously, there's a very tough domestic situation going on, in terms of conflict. And the technology ecosystem there, unfortunately, has been unable to scale without that, social political stability. That being said, I do think it's an important story to have. And so I feel I pretty much covered other countries, but Myanmar is a big missing one. And last week I sat down with someone who was from Myanmar. He said, I love your podcast, is a great way for me to understand who's who and the ecosystem and feel a little less lonely. And I was like, do you know anyone else? Who gave you other guests from Myanmar. So anyway, if anyone that you're listening, you know, someone from Myanmar, feel free to recommend and, the truth is, obviously, we'll see where compositions goes from there. Maybe we won't make the cut of the prescreening call or conversation. But, I've got a search and look. Adriel: (47:09) So I am going back to the question, just wondering, having represented like Southeast Asian founders, VCs and the media landscape, what do you see, the podcast evolving to over the next two, three years? How do you see the media landscape and Southeast Asia evolving as well, people will be super curious to hear your thoughts on that? Jeremy Au: (47:29) The truth is, I'm a niche topic. We appeal to folks who want to be brave in Southeast Asia tech. If you want to be transactional, and get the job done in Southeast Asia tech, you are not interested as podcast, which is a lot of people, if you think about it. We broadcast in English. So in Southeast Asia, the number of English speakers is very small, actually. So it's, again, even more of a niche audience. And technology is a very small industry, again, across Southeast Asia. So people are like, podcasts are dead. And there's hardly any podcast. And I'm like, maybe you're right, because, the kind of podcast you listen to is like, how I built this and Tim Ferriss, and, of course, you speak English and listen English. There's so much great American content, frankly, to listen to, like Serial, and crime and so forth that the production values from Los Angeles and New York, and, I hung out with those people, and they're incredible, and they have the economics of the entire industry, supporting them to create world class content. Is this that, there's also some great content is this. I found out recently that, the most popular podcast in Southeast Asia is a wrestling podcast in the Philippines, and i was like, mind blown. It's Tagalog, it's about wrestling, and boxing, and it's a hobby and everybody Philippines, it's like a national sport and something that you tune into, and why would you listen to a radio, you should listen to it on a podcast. It's super popular. It's, way more than 10,000 subscribers, I tell you that. So, podcasts can be very popular. Look at the trends. The truth is, that podcasts will continue to be a growth vector of consumption in Southeast Asia, because in order to really listen to podcasts, you need a smartphone, you need good data, or at least cheap data, and you need good air pods, or headphones. To listen to. And those are honestly the cheap prerequisites, because if not, then anything else is easier. A radio, a book, a Kindle, like there's so many great ways to consume content. But without those three things, is this hard to consume a podcast. I think Southeast Asia gets richer, gets more globalized, and has more technology. There's a very strong tailwind actually, for podcast consumption. From a toggle angle obviously, technology and English literacy will continue to improve. Technology continues to be about the future, it is not just technology, it's about science fiction, it is about the future, it is about hope and economic growth. It's about business sophistication at some level. And so obviously it is a function of literacy which is also correlated to some x trend obviously, to also English literacy levels. So these tailwinds make consumption about technology topics higher, obviously, interest in entrepreneurship and technology and venture capital as a career profession is increasing. As the media lionize this entrepreneurship as a career path. So these are all things that I think from a topical basis also is a good tailwind from that perspective. And if you fast forward it, we'll link to this conversation, I had a previous conversation with Valerie Vu. She's in Vietnam. And she was also asking for advice for podcasts. And like give us some advice, which we recorded. And I told her, I said, there isn't a Vietnamese podcast about technology, in Vietnamese. There's podcasts about Southeast Asia, tech in English like myself. But if you are a local listener, you don't have that. And so that's a big opportunity for her to tackle. And I'm never going to touch that. Frankly, technology podcasts in the Philippines that there's going to be Tagalog. Obviously, probably a simpler level, more conversational level. I think that's another opportunity. It's really happening in Indonesia, to some extent already. Malaysia and Singapore are pretty English literate. Thailand, obviously, there should be another podcast in Thai. So I think local languages is a local opportunity. And it's a trend. And another trend is in this more niche. She knows, you could not just do Southeast Asia tech, you could do subdivided further and maybe even niche here. You could do Thailand, fintech. The nicheness is defensibility or core. Because goes back, if you're doing a podcast on Thailand Fintech, then everybody, anti FinTech will listen to it, because it's so hyper focus. So I see the trend towards more niche stuff. And as long as you're passionate about it, then it doesn't matter. You don't need to worry about, only 1000 people listen to Thai Fintech. And it didn't had conversation in Thai. But 1000 really passionate listeners is worth way more than, a bunch of people with touch and go. And that brings us the conversation about brave. Like where do I see this going? The truth is, the podcast was born in a time of the pandemic. So it was virtual, everyone's very distant. It has a lot of digital communities. And so, as part of them on deck, slack groups and WhatsApp groups and discord groups. The return to reality and touching work, there's no more pandemic in the future, or the near future. People are looking for affinity. The truth is, if you're a hawk, and you're here just to do due diligence, you're probably not listening to this podcast, because you're not reviewing someone explicitly. If you're someone's affinity, you want to build a relationship. And the truth is, at some level, our relationship is parasocial. Which means that, you know me, but I don't know you and that's okay. Because life is like that. Goes back to talked about modern society is the joy, the privilege, but the craziness of it is, we get to meet 1000s of people, I get to listen to Tim Ferriss talk about all stuff. And I know him, but he doesn't know me. I get to learn from him. And I think all that is right, but I think where I spend alot of time thinking is like, how do I build this relationships in a deeper way? How do I build this to be called a synchronous life? So a podcast is asynchronous digital, in that sense, where you can listen to this conversation, one year down the road, 10 years in a row. Who knows 100 years down the road? But how do we also bring that community in person dynamic, why really foresee is the brave podcast is living the values. One thing that we're starting to beta test, for example, is this is an off site for founders who have failed. The startups have failed to take off, or they've crash and burned, we have a beta test going on, that's coming on next few months, we're putting down a date. Is it a very good community event? No. Beta test is an event where people who have failed, and I remember, I got some feedback from folks like, why are you hanging out with people who have lost money? Why are you helping people who have failed to return money to the customers or the investors and I'm like, that's a fair way to look at it. I'm hanging out people who are losers, or even worse, from the view of people, maybe criminals or negligent. I think if you're a criminal, I don't think we're going to allow that type of profile to enter the upside. But for so many founders, startups are hard. 90 to 95% of startups fail, even though they receive some venture capital funding. We can say have all the minister speeches about how to make, failure more acceptable and encourage people to be courageous and tell people to take risks. But the moment people fail, then we just like, evaporate and stop helping them. Because they're afraid to be, affiliated with people who potentially have been negligent or dumb or not done a fiduciary duty. And it's so dumb. We keep talking about is like the worst event to hold, hanging out people who fail. But to me, it feels like how do you be brave and shit on failure?那太可怕了。 But it goes back to why you asked me, why I started, I started because I want to feel brave. A lot of folks don't have it as brave. But I want to be brave. And so I hang out people who are brave and want to be brave. And the natural flip side of it is you have to support folks who were brave, and are brave and failed. That means this, if you only have brave people who succeed, why don't you just create a podcast called winners only winning podcast. And then it goes back to affinity. It's like, you got to take care of people who have tried their best to fail gracefully, who try their best to be brave. And then you do those things. And then you can do more. We talked about making sure that events were curated, we're planning to do hikes and walks and tea sessions and things that at some level, you can call them a mixer or socialization, by a deeper level is really about having brief conversations. So the problem is going to a club probably doesn't work. Even though it could be a mixer, it could be efficient, and could be fun, but you may not necessarily be conducive, to that deeper conversation. So because at the end of day, this is a passion. You call it affinity, you can call it a hobby, you can call it whatever it is, but at the end of day is just like talking to the founder of Radiolab. And he's like, any other day, and I was asking him like, I want to do Southeast Asia tech, its very niche, is very small.很奇怪。 No one's going to lie, that's the mechanical transactional side of me. You want to talk about project as big and large or whatever. And he's like, Jeremy, say something that sets your soul on fire. You've got to speak on something that you will talk and talk, even though no one's listening. And he was like, because, if you're talking about something that you don't care about, then no matter how good an actor you are, whatever it is, everybody's going to know that you're not passionate about this topic. Similar to how actors have to be passionate about the scripts they choose. They don't act, any script, they don't want, they wanted the role. They wanted the character. So for me, for us, and the theme is we care about mission, we care about the impact. So let's talk about something we care about. Let's talk about bravery. And let's be very consistent. And yes, that means doing stupid things. That means doing very non transactional things, is about doing relational things, doing things that don't scale, but that's real to us. That's why you want to do that. So be it right. And then the awkward reality I can tell right now is that yeah, we have lots of people who like us and relate to us and say nice things about us and say thank you, or say that they appreciate a particular episode, and I get some nice messages about those they really appreciate that this message. I really appreciate the summary. The end, that's a key takeaway. So the very specific things they like, the awkward reality is that people who hate us, it always this, I get really enough, I get hate mail. I get people who don't like what we're saying and what we represent. And it's so awkward. They're like, Brave is too high volume. And I'm like, what does that mean? You're saying things like, why is he talking about bravery? We should talk about other things. And I'm like, these are the things that I'm interested in talking about. These are things that resonate with me as a person, and that's okay with me. And if you don't like it, then don't follow me. Unsubscribe. Choose not to tune in. So there's this awkward reality, which is that the more we do things that are closer to this reality of brave or like that stuff. I do believe that long term folks who resonate this affinity will increasingly be okay. And I said before we are and that as I also know that the more we do these things, the more people dislike us, and that's okay. Adriel: (1:01:14) Opening the doors to authentic conversations with guests, and also uncovering the persona profiles we have across Southeast Asia and understand what sorts of podcast representative listeners as well. So a lot of interesting tidbits around, what the future of Brave podcast will look like. So thanks so much for sharing with us, the backstory and your thoughts as a podcast host, Jeremy. Jeremy Au: (1:01:49) Yeah. Thanks so much for being a great teammate in terms of brainstorming, collaborating.
Adriel:(1:02:05)是。 Jeremy Au:(1:02:07)很棒。谢谢,阿德里尔。再见。阿德里尔:(1:02:11)杰里米,见。再见。